#PharrellWilliams is #UPP

Five years ago #Pharrell launched #iamOTHER, a digital platform allowing for the sharing of various types of creative content with the underlying philosophy of embracing individuality.
“We think individuality is super important because that which makes you different makes you special. People can be honest about who they are, and they recognize that their differences are not things to be ashamed of, but these really special attributes actually give you your identity.”

i am OTHER, in collaboration with #Yoobi, a creative supplies and stationery company, recently unveiled its back-to-school collection embodying a positive message about self-acceptance while giving back to those less fortunate. For every Yoobi item purchased, a Yoobi item will be donated to a classroom in need. You can read more on eonline.com

Thank you @pharell for #UsingyourPlatformPositively #yoobixiamother #one4youone4me #positive #positivity

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